But very quickly after that – I would have done it from the beginning had I actually thought about it, but I hadn't – was privacy. Instant answers and spam filtering were really the initial focus there and still are in terms of product differentiation. When did you decide that privacy was crucial to that? When you started, your sole aim was to build a better search engine. More tracking on the internet, more surveillance, so I think as people find out about it they're going to be wanting to opt out in some percentage.Ī billboard advertising the new duckduckgo search engine. One of the big things people have noticed in the last year is the ads that follow them around the internet and that's perhaps the most visible notion of this new tracking mindset that most companies are adopting. After all these years, it seems as if people are finally talking about privacy … Normally you hire the best engineers that you can out of Ivy League schools and bring them all in one place so you can get them in the company. That's a very non-Silicon Valley thing to do. And also, just look at how we've got 75% remote workers. I think anyone in a similar position in Silicon Valley would have raised a ton more money a ton earlier. My wife and I picked here together to move to because we thought it would be a good place to raise a family and for other, deeper reasons that don't make sense to people outside the US. I'm not actually from here, interestingly enough. Yeah, we don't feel connected to that scene. How much do you think that the location puts you outside the general Silicon Valley milieu? DuckDuckGo is based in the small town of Paoli, Pennsylvania. So I started a third project about getting the links out of people's heads, to find out where the best stuff was.
They didn't match the Google search results. The third leg was that I went to this stained-glass class, where they handed out a list of links that were the best places to go for more information on stained-glass production. I found myself going to Wikipedia and IMDB a lot, sites that used crowdsourced data, where you just get answers. There were a lot of sites that were just obviously spam in Google at the time, but they seemed pretty easy to identify.
I had come off my last company in 2006,, and I was focused on a bunch of personal projects. Why did you set up DuckDuckGo in 2008?ĭuckDuckGo didn't come out of any real direct motivation to start a search engine. We asked Weinberg about his website's journey. Having answered one billion queries in 2013 alone, DuckDuckGo is on the rise.
With no stores or data to tap, it cannot become an advertising behemoth, it has no motivation to start trying to build a social network and it doesn't get anything out of scanning your emails to create a personal profile. It also means that DuckDuckGo is forced to keep its focus purely on search.
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